Adata signs Tech Data for European expansion

Tech Data's Europe-wide reseller partners to gain access to vendor's memory and storage products

Adata Technology has signed a distribution agreement with Tech Data Europe, enabling the vendor to offer resellers easier access to its product line.

The memory and storage provider will bring products such as SSDs, flash drives and Apple accessories, plus a series of products for gamers to the whole of Tech Data’s European channel.

Michael Urban, senior vice president at Tech Data, said: "ADATA's products really stand out with their originality and quality and have been rightly recognised with a series of prestigious international awards for design and innovation.

"We are very happy to extend the market reach of their products throughout our European reseller community."

The news comes not long after it was reported that despite a successful Q2 2015 for profits, Tech Data saw European sales slump during the same period.

The new relationship with Adata could offer some support for the dip in European sales for the distributor, which slipped seven per cent annually in Q2 of this year to $3.8bn (£2.4bn).

“We look forward to leveraging our advanced sales and logistics capabilities to support the next stage of Adata’s growth in Europe,” Urban added.

Adata Technology's president, Shalley Chen, said: "This is a distribution milestone and we anticipate great success going forward with Tech Data, as our combined leadership and quality advantages are sure to become well known and desirable to European consumers."