Tech Data swells Dell's printer distribution ranks

Distribution giant set to offer full range of printers in the UK and Ireland

Tech Data has become the latest distributor to join Dell’s printer portfolio stable after signing a deal to supply the vendor’s entire product set in the UK and Ireland.

The distributor claimed the move means its reseller base can now access all of Dell’s products in one place – including PCs, notebooks, thin clients, printers and multifunction products, and it also offers Dell ProSupport services on top.

Mark Glasspool, product marketing director at Tech Data, said: “We are excited to now be offering the complete range of Dell printers. Dell is a really strong brand name in both the business market and it has an excellent line-up of devices for every conceivable use in the office.

“We see considerable potential to grow sales amongst buyers of Dell PCs and servers and the wider market too. Dell’s own informal research shows that most customers who buy Dell PC or server systems don‘t purchase Dell printers, so there is a significant opportunity to drive that ratio upwards.“

Tech Data UK officially became a Dell distributor earlier this year when a pan-European agreement between Dell and TD Azlan was extended.