Webseminar: How VARs and MSPs can cash in on DR

SPONSORED BY STORAGECRAFT: The amount of data created and stored is exploding, meaning disaster recovery is a hotter topic than ever. But pitching DR products can be tricky. CRN sits down with StorageCraft to discuss how the channel can pitch right and cash in on the opportunity

Data is being created at an exponential rate and enterprises across the world are relying on it more than ever before. So as data becomes a prized possession for businesses, keeping it safe in the face of a disaster becomes a top priority.

While the case for disaster recovery solutions may seem strong, the channel can find pitching associated products difficult because many customers believe a backup strategy alone - without a DR element - is enough. But if the worst happens and data is lost, what point is there in having data backed up, if it cannot be recovered?

To discuss this issue and more, CRN sat down with StorageCraft and its partner Zenzero.

In this audio webinar, topics discussed include:

- The challenges the channel has pitching DR
- How partners can overcome these issues
- Who to target at end users and how to pitch to them best
- The partner benefits of selling DR products

To access the audio webinar, follow this link.