Feldman opens up on Cloudamour sale
Born-in-the-cloud specialist was snapped up by RedPixie before Christmas
Cloudamour founder Mitchell Feldman has insisted his firm achieved all it could as a standalone company and that being bought by RedPixie was the best way to progress.
Cloudamour announced it had been acquired by fellow born-in-the-cloud partner RedPixie for an undisclosed sum just before Christmas.
The Cloudamour name disappeared immediately, and the website now directs visitors straight to RedPixie's. Cloudamour's 35 staff will remain at the firm, merging with RedPixie's 40-strong team. Operations will be based in Watford, while the sales function will be run from Shoreditch.
Feldman (pictured) - who founded Cloudamour in 2012 and is now CEO of RedPixie - told CRN the company achieved all it could on its own.
"The driver for me was that we always wanted to be the best, and we achieved that in the SMB space," he said. "We knew that to become really successful, we needed to move up the food chain. We needed additional skills, expertise and experience. Simon Bullers [former RedPixie CEO, now president] is a fellow of the BCS for his contribution towards IT. To have that in our kit bag and to have that experience and know-how is invaluable."
He predicted that the growing, fast-paced nature of the cloud industry will mean that more cloud specialists will be acquired in the future.
"We can see a lot of consolidation in the [born-in-the-cloud space] and we can see that some industries, such as telcos, are struggling and are looking to partner with cloud partners, or acquire cloud partners," he said.
"Because we were early adopters and ahead of the curve, we are in the best position to be that company. A lot of companies talk about the cloud, but the real clever thing about the cloud is not just moving 'your mess for less' - or what you've already got - to the cloud. Our job as a practice is to help people re-engineer their infrastructure to work better in the cloud. That is where we get the most value: turning infrastructure-as-a-service into platform-as-a-service. It's a very rare skill and it is what we do.
"One of the UK's largest asset owners came to us and we re-engineered their platform to work in the cloud. We got their compute time for reports from six hours to under an hour. That's the sort of stuff we will be doing: true, pure cloud."