Fledgling firm Roc sets out world-domination plans

Services provider also plans to reach £50m turnover in next three years

Fledgling services provider Roc is aiming to expand its customer base globally and reach £50m turnover in the next three years.

The company was founded in 2011 by former 2e2 director Steve Shirley who was joined in 2013 by fellow 2e2 trio Mike Hockey, Matt Franklin and Sam Simpson who invested in the firm. The latter two worked at Logicalis and Daisy respectively before Roc. The firm had sales of £15.8m in 2015, when its headcount jumped by 50 per cent to 160.

The firm works with vendors including Cicso, HP, Aruba, Citrix, Microsoft and VMware.

Roc director Mike Hockey said he is aiming for £22m revenue by the end of 2016.

"Our three-year plan is to take the business to a £50m turnover, and we have ambitions on a global scale," he explained.

Roc currently has customers in the UK, Switzerland, the Middle East, the US, Canada and Brazil, but Hockey said he hopes in the long term to expand further across the globe.

He said: "The first year and a half of the business was just bringing in very small revenues, it was effectively a shell business when we acquired it. Everything we have done so far is via organic growth. We would consider acquisitions but it's not our central strategy - that is about growing our sales team and customer base organically."

Hockey explained that while the company is not actively looking for new vendor partners, it is always interested in "vendors who have interesting technologies that align with the services we provide".