Viadex launches US entity
Reseller parks Dubai expansion after securing two big deals in America
Infrastructure provider Viadex has launched an American entity after securing two major deals in the US.
Following the launch of a new Singapore facility, Viadex's sales director Dan Hayden-Hammond told CRN last year that the firm was looking to expand its global client base, with a Dubai office set to follow.
The Dubai facility has instead been put on hold to focus on the American launch.
The reseller won a $10m (£7.5m) deal to supply flash storage for a global bank's app, and will manage a gaming network across 12 states in a $600,000 deal which managing director Dino Cooper says is the firm's biggest managed-service win to date.
"North America has come onstream ahead of Dubai purely because of client/vendor demand for what we're doing," Cooper told CRN.
"It's our first legal entity in the US. We had a managed office there but setting up in Delaware and doing everything in such a way that you're a US entity with a US bank account is where we're at now."
Cooper said that for the financial year ending 30 June Viadex recorded revenue of £33.5m, up from £27m in the previous year. Net profit tripled in the same period.
A new chief technology officer, Wayne Mitchell, has also been appointed, joining from gaming software supplier Derivco.
The goal for the next financial year is to get revenue up to £42m, Cooper said, driven by the firm's increased presence in America.
While the US company will be based in Delaware, the office will be in San Francisco, putting Viadex on the doorstep of Silicon Valley where it will be primed to seek out start-up vendors that typically don't get picked up by the biggest resellers for a number of years, Cooper explained.
"The reason for that is we'll get closer to new disruptive technologies," he said. "For a reseller of our size to get talk time with the CEO, CFO or CIO of a big corporate we have to use disruptive technology.
"There's no point talking to them about Cisco or EMC because that is taken care of by their larger VAR or MSP.
"Coming in with a global-consolidated approach or a new aggressive technology that is eating the lunch of the traditional players is a way into their hearts and wallets."