Dell EMC invades HPE partner gig with giant balloon show

HP and HPE holding Global Partner Conferences in Boston this week

Dell EMC has made its presence felt at HPE's Global Partner Conference (GPC), with performers dancing with giant Dell EMC-branded balloons outside the venue.

HP and HPE are both holding their partner gatherings in Boston this week at one of the city's conference centres. This morning, outside the venue, about 10 performers dressed head-to-toe in black danced with giant balloons adorned with the Dell EMC logo (pictured).

Dell's landmark takeover of EMC closed last week. Throughout the year-long process, HPE has been keen to take advantage, running a campaign urging customers not to get slowed down by the move. It seems today Dell EMC wants to get its own back.