Box.co.uk forms printing partnership with Ricoh

Partnership formed after Box shifted 15,000 Ricoh printers in the past six months

Box.co.uk has formed a strategic partnership with Ricoh that will see the online reseller carry a range of the vendor's printers.

The formal partnership has been put in place after Box shifted 15,000 Ricoh printers over the past six months.

The deal will see Box stock a number of Ricoh products at exclusive rates.

"It's a long-term relationship," said Box category business manager Rob Woolley.

"It's not a short-term deal where we'll do one deal and not see the vendor again. We can work with them for the next three, four, five, 10 years and as they get more products we can grow with them as well.

"We already have a lot of products in the printing category set, but the Ricoh brand is not so much out there in the consumer domain and they want to penetrate the market."

Woolley explained that Box will be targeting consumers and SMBs of one to 50 employees with the Ricoh range of products.

Box recorded a turnover of £27.5m for the 12 months ending 31 October 2015 and expects to reach revenue of around £38m this year.

Sharon Sedgeman, reseller account manager at Ricoh UK, said: "Box is the perfect partner for Ricoh, offering first-class products whilst providing real value to customers.

"Our shared values and a commitment to quality mean we can work together to offer a broad range of printers based around customer needs and requirements."