Viadex reshuffles boardroom for global expansion
Infrastructure reseller looks to increase number of global clients after US launch
Infrastructure provider Viadex has appointed a new managing director as it accelerates plans to break through the £100m revenue barrier in the next four years.
Viadex launched a new Singapore facility last year, which was followed by a US sister company this year, and has now set its sights on more than trebling its revenue which is currently at £33.5m.
As part of the plans, managing director Dino Cooper will take on the role of CEO, while sales director Dan Hayden-Hammond takes the vacant MD spot.
A new CFO and chief infrastructure officer are set to follow over the coming months.
"We have ambition growth plans over the next three-to-four years to become a £100m-plus reseller," Hayden-Hammond said.
"Some would say that is quite conservative but it's a market that is being continuingly attacked from all sides from service providers, traditional manufacturers, today's internet companies - [and the likes of] Amazon, Google, Facebook [are all] all trying to take a piece of what we do as a business.
"I was literally just reading an article about LinkedIn and Microsoft now coming up with their own open compute platform, but we're focused on a very particular market that we know is one that is still growing, still has lots of challenges and is traditionally not catered for."
Hayden-Hammond explained that Viadex's target clients are tier-two financial services, software providers, legal firms and healthcare organisations who are dispersed across Asia, Africa, Europe and America.
With the Singapore and US launches, Viadex now has a physical presence in all four of these territories and Hayden-Hammond said the vast majority of the reseller's clients work with them globally, not just in one region.
With this in mind, Viadex is looking to increase its revenue by 20 per cent each year through business generated by new clients.
Plans to open up a Dubai office were parked to focus on the American launch - which has done around $3m in deals over the last few months - but Hayden-Hammond did not rule out resurrecting the Dubai plans at a later date.
"While the US comes online it has [been postponed], but we're continuing to have talks around it," he said.
"It's a country that is a little bit more difficult because we want to do it properly - we don't just want to be in the free [trade] zone.
"We still have business in the Middle East but it's not a necessity at the moment. If the right opportunity came along we would go for it and accelerate that further, but a lot of the investment at the moment is going in to America."