Insight crowned Dell EMC Titanium Black partner

Reseller giant joins CDW and World Wide Technology in vendor's invite-only tier

Insight has been welcomed into the top tier of Dell EMC's partner programme - gaining Titanium Black status.

Titanium Black sits at the top of the Dell EMC partner programme - due to be rolled out on 4 February - above Titanium, Platinum and Gold (lowest level). The club is described by Dell EMC as "highly exclusive" and only partners that are personally invited are able to join.

Last week, CDW and World Wide Technology became the first to announce they had made it into the club.

The new Dell EMC Partner Programme will combine the separate Dell and EMC programmes, after the landmark acquisition went through last September.

Lee Nolan, director of solution sales at Insight UK, said: "We are proud to celebrate the success in achieving the Dell EMC Titanium Black status. It is an absolute honour to be in such an exclusive group of partners recognised globally for their superior expertise in delivering Dell EMC solutions to the market. We are looking forward to building on our close relationship with Dell EMC as part of the Titanium Black programme."

In a blog published last year, Dell EMC channel chief John Byrne enthused about the Titanium Black club, and said partner members will receive "white glove" treatment.

"Titanium Black provides a rare and distinctive opportunity far and above what partners have experienced anywhere in the industry," he said. "Together, through the Dell EMC Partner Programme, Dell EMC and our partners will attack the market, with our Titanium Black partners leading the way. We will deliver incredible transformation for our customers. We'll be the channel to watch."