Sharp signs up Tech Data's Maverick in distribution deal

Maverick will distribute Sharp's large-format displays in the UK

Sharp Business Systems has appointed Tech Data's Maverick as a UK distribution partner for the full range of its large-format displays.

The deal will raise Sharp's profile in the channel as it looks to expand its partner base, according to Sharp sales director for information systems Paul Leech.

"Thanks to this distribution partnership, resellers will now have access to our growing product portfolio, meaning more choice and availability for their customers," he said.

"We hope that with Maverick on board, we can address more specific needs of customers and further raise the profile of Sharp as a preferred audiovisual manufacturer with a channel-centric approach."

Tony Scully, managing director at Maverick, added: "Sharp has an excellent reputation within our industry, earned from consistent production of superior interactive technology and professional displays.

"Forming this partnership with a company of such standing will not only enable us to provide our customers with a more complete service in the channel, it will also strengthen our own position as the largest and most in-depth AV specialist in Europe.

"We are looking forward to providing resellers with a greater product offering than ever before through our partnership."