Dell EMC launches its first 'distributor-exclusive product line'

Vendor touts 'channel commitment' after partner programme facelift

After the February launch of its partner programme, Dell EMC has doubled down on its indirect foray with a series of "enhancements" for the channel.

Cloud computing featured heavily in the programme revisions, as the vendor seeks to support the channel's array of partners keen to profit from the flourishing area.

The Dell EMC Networking X-series will also become the vendor's first distributor-exclusive product line. The X-Series is a family of web-managed 1GbE and 10GbE switches, designed for SMBs.

It has expanded its client incumbency programme for the commercial segment, claiming to be protecting partners' relationships with historical look-back for revenue and deal registration.

Virtustream has added its enterprise cloud solution platform to the partner programme, claiming to provide "customers with public cloud consumption with private cloud performance".

The vendor also touted offering "flexible consumption models" through the channel with Cloud Flex, storage offering Flex on Demand and PC-as-a-service packages on certain product portfolios.

It has also expanded 2017's Cloud Service Provider and Strategic Outsourcer track, alongside offering rebates based on sell-in revenues.

"These developments underline Dell EMC's strategy to position its partners as strategic advisers that enterprises can trust," said Michael Collins, senior vice president, channel at Dell EMC EMEA.

"We want our customers to know that Dell EMC's partner ecosystem is steadfastly committed to understanding their immediate and future business IT needs.

"We believe that our latest updates to the Dell EMC Partner Programme make us the leading long-term technology provider of choice to help channel partners satisfy their customers and guide them along their IT infrastructure transformation journey," added Collins.