Azlan upgrades emerging tech centre for resellers

Resellers able to perform customer demonstrations on various HPE offerings

The Azlan Business Solutions Centre (BSC) in the UK has been upgraded to offer channel partners access to various emerging technologies.

Azlan, a specialised arm within the Tech Data portfolio, stated that partners can make use of the BSC for free and run demonstrations and proof of concept testing, training sessions and end-customer events.

The BSC will offer access to emerging technologies from Hewlett Packard Enterprise (HPE) including Synergy, HPE's Composable Infrastructure, SimpliVity, HPE's newly-acquired Hyper-Converged offering and Nimble, HPE's newly-acquired flash storage offering.

HPE BladeSystem, Hybrid and all-flash 3PAR arrays and StoreOnce are also available for demonstration and are integrated with other vendor technologies, such as VMware and Veeam as well as the HPE OneView management platform.

"The additional investment in the BSC means we will be adding even more value to our partners and giving them every opportunity to demonstrate the full potential of HPE's newest solutions and technologies," said John Hutchinson, HPE DataCenter Solutions and Technology Consultant for Azlan UK.

"We can bring HPE's very latest solutions together with leading products from other vendors, so resellers can give customers a complete picture and make a really strong impression.

"It's a powerful and invaluable resource and by bringing end-users into the BSC, partners can give their customers the confidence to invest. It also gives them the chance to explore the customer's business needs afresh and often uncover opportunities that are greater than they initially thought," added Hutchinson.

Andrew Stuart, HPE Business Unit Director, UK, said: "The upgrade of the BSC to include the emerging products from HPE is core to our strategy of bringing these new technologies to market. It will provide the education and confidence that our partners need when promoting Hybrid IT solutions to their client base."