From AI and software robots to new security techniques such as isolation, which hot tech start-ups could break through this year? We asked execs at 10 resellers, from cyber-security and cloud specialists to big players such as Daisy and Softcat, for their tips
HQ: Mountain View, California
Total funds raised: $108.5m (Crunchbase)
Field: Security compliance and control software
Cheerleader: Andy Trevor, Cutter Group
Backed by Intel and VMware, this Californian security compliance and control software outfit is looking to make a splash in the UK channel this year after grabbing $36m in VC funding last July.
Andy Trevor, managing director of Cutter Group, is among HyTrust's fans, saying its technology will fulfil an unmet need among its financial clients, particularly as they gear up for GDPR.
"My first engagement with them was on Friday, so we are very early on in that journey, but there is definitely something of interest. They are talking to a high-powered customer base," he said.
"We are starting to see more organisations looking at micro-segmentation inside VMware with NSX, and this is a complementary layer that sits on top. The security requirements of the financial industry are getting stricter, and HyTrust's suite of applications address issues throughout the stack, both internally and externally, providing granularity around data management, data segmentation, data compliance, encryption etc. It ticks a lot of those boxes."
Hytrust already has a UK presence, but has indicated it will bolster its local sales resources following last July's funding round, Trevor said.
"Obviously there is some interest there to raise that money in the current climate, and there's backing there from VMware and Intel," said Trevor, who said Cutter could act as a technical extension for Hytrust if the relationship blossoms.
Click onto the next page to read Blue Cube's Rob Swainson's top tech tip for 2018