CRM now the largest software market

Doug Woodburn
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CRM now the largest software market

Revenues tipped by Gartner to grow a further 16 per cent this year on back of rising demand for lead management, voice of the customer and field service management capabilities

Sizzling hot demand for CRM has seen it overtake database management systems (DBMSs) as the largest software sub-segment, according to Gartner. The analyst also tipped CRM's star to continue rising...

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