Specialism is the hallmark of many of the firms ranked in CRN 'Next 100' resellers.
In the final part of this video series, we talk to a selection of Next 100 firms about what's driving the need to specialise more.
In the video, Andy Griffiths, business development director at Q Associates, puts the trend down to the proliferation of the technology landscape.
"The increase in new technologies that have emerged over the last five years has played into the hands of specialist VARs. If customers aren not familiar with the technology they look to invest in then specialitst VARs can help them make the right decision," he said.
Although respondents less worried than they were…
'We're wishing our fellow IT businesses the best': CRN Rising Stars on surviving the COVID-19 crisis
How do the UK channel's most disruptive and fastest-growing firms see the next few months playing out for themselves and their competitors?
The conversation around hybrid vs public cloud seemed to be changing in favour of the former. However, as the global pandemic forces organisations to shift to the public cloud to ensure business continuity, CRN investigates whether the writing is now...