Pure Technology Group acquires Wigan-based MSP

Pure set for further acquisitions, with a focus on the south-east

Pure Technology Group has made good on its promise to make an acquisition this month, snapping up Wigan-based Keytech Managed Solutions.

Keytech is a Microsoft Gold partner specialising in backup and data continuity, and managed services.

Pure CEO Stephen O'Brien (pictured, front right) said: "I'm really pleased to welcome our Keytech colleagues to the team, as we share so many similar values.

"Adding its 25-plus years of experience to our existing model is a tremendous opportunity for us to pool knowledge, resources and capabilities, as well as realise much bigger joint ambitions."

Pure's last acquisition came in the form of Servatech, which it acquired in 2014 and then brought into the Pure Technology Group in 2016.

Last month Pure's COO Cliff Fox (pictured, back left) told CRN that an acquisition was imminent, after the firm announced its revenue had increased 23 per cent in its last financial year, to £27.8m.

Pure now claims to be on track to hit £40m this year.

Steve Critchley (pictured front left), managing director at Keytech, said: "Joining the Pure Technology Group is an incredibly exciting prospect.

"Giving us access to a larger supply chain and a great sales and marketing engine, it will make a real difference to the business, our customers and our staff.

"We can see clearly how we'll fit in from day one without huge change."

Pure's Fox added that the firm is set for further acquisitions, with a particular focus on the south-east.

"When we wrote the strategy in 2016, we envisaged acquisitions along with organic development to model our projected growth," he said.

"Geographic expansion was a big part of that and will continue as we search for the next suitable company - ideally within the M25 radius.

"With new strategic services launching, Keytech coming on board and further acquisition in the pipeline, we have another big year ahead of us."