King of Servers rebrands following MSP acquisition

Newly formed channel firm to be known as Evaris

King of Servers has rebranded to Evaris after acquiring Manchester-based MSP Think4 IT.

The newly formed firm will offer a range of services including cloud management and disaster recovery, as well as expertise in servers, storage and networking.

Mike Cohen (pictured, far right), CEO of Evaris, said: "The acquisition is a key strategic step to ensure customers continue to benefit from the excellent knowledge and service already offered by King of Servers and the extensive skill set that Think4 has in the managed services market.

"We identified issues in both the e-tailer and VAR markets that made it problematic for a business to fully transform through technology.

"For instance, e-tailers tend to not hold stock, which slows down the buying process, and focus on transactions as opposed to customer relationships. While VARs, although providing a complete solution, fail to create a deep relationship with customers as their expertise is often split across multiple teams.

"By making Evaris the provider of choice for their IT products and services, we can focus on helping businesses take full advantage of technology to deliver tangible business outcomes for their organisation."

Evaris lists Dell EMC, Microsoft, and HP as key vendors on its website.