Bechtle sets sights on tripling revenue by 2030

Reseller aiming for €10bn revenue by the end of the next decade

Bechtle has pledged to almost triple its top line by 2030 as it sets a new €10bn (£8.98bn) revenue target.

The new target was revealed to its 10,000-strong workforce during a webcast today as part of its "Vision 2030" forecast.

Hitting €10bn in revenues will mean Bechtle will have to grow its 2017 turnover of €3.57bn by 180 per cent over the next 12 years. As a result, Bechtle will have to add €6.43bn to its revenues until 2030, equating to an average of €495m each year.

The Germany-based reseller also restated its 2020 target of growing its EBT margin to five per cent, up from 4.6 per cent last year.

Vision 2030 marks the fourth iteration in a series of 12-year forecasts from the Neckarsulm-based firm. It laid out plans for an IPO in 1988 as part of its Vision 2000 forecast, which it went on to accomplish in March 2000.

But Bechtle missed its €2bn revenue target laid out in Vision 2010 after posting revenues of €1.72bn for the year. Bechtle only last week announced that it had achieved its Vision 2020 forecast of growing its headcount to 10,000 employees two years early.

At the beginning of 2017, Bechtle pledged to reach €5bn in revenues by 2020 which requires the firm to achieve just shy of 13 per cent revenue growth each year. Comparatively, between 2012 and 2016, Bechtle has grown revenues by an average of 10.2 per cent each year.

Hitting €10bn revenues would put Bechtle at a comparable size to that of global channel giant CDW, which logged $14.8bn (€13.1bn) in revenues in 2017, and larger than Insight ($6.7bn) and World Wide Technology ($10.4bn).

Bechtle CEO Thomas Olemotz said: "It's exactly in times like these, characterised by speed, volatility, uncertainty, complexity and constant change, that successful companies have to have a vision. Our Vision 2030 gives us direction and provides guidelines and orientation beyond our daily, quarterly or annual business."