New breed of IT buyer ready to bypass channel, Forrester warns

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New breed of IT buyer ready to bypass channel, Forrester warns

Forrester's Jay McBain says two-thirds of every tech or telco decision today flows through line of business, rather than IT department

The channel needs to adapt to a new generation of IT buyer, according to Forrester. Speaking at RingCentral's Connect Central event in San Francisco last month, Jay McBain, principal analyst global...

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