Enterprise space drives strong demand for desktop monitors - analyst

Distribution of monitors in western Europe peaks in October

Revenues from desktop monitors through Western European distributors showed strong growth in early Q4 2018, according to Context.

The analyst said the first half of the fourth quarter built on the growth seen in the previous three quarters of the year.

Sales were primarily fuelled by business monitors, with gaming monitors also making a significant contribution to revenue growth.

The combined sales of business and gaming monitors increased 16 per cent year on year early in the quarter.

Context is awaiting figures for the full quarter.

Dominika Koncewicz, senior analyst for displays at Context, said: "Sales of monitors are expected to continue to grow for the remainder of the last quarter of 2018.

"While the business part of the market is likely to drive the trend, vendors will continue to focus on premium consumer models with high margins to maximise revenues from the still-profitable gaming segment."

November showed slow growth, with the sales of less expensive business models the primary driver.

Over 20 per cent of sales were models with an average selling price of less than €100 (£89.80).

Consumer sales were less than expected in November, at six per cent year on year, with gaming monitors accounting for 41 per cent of revenues in that category, compared with 29 per cent over the same period last year.

Early Q4 also indicated a new pattern emerging where the distribution sales peak has shifted from November to October for both consumer and business monitors.