Frankly, we got social media wrong a lot, says QuantIQ CEO

Doug Woodburn
clock • 3 min read

Stuart Fenton says social media marketing has been key to the Microsoft partner's growth since he took over in 2013 as he appoints former Insight stablemate Ashley Gatehouse as new CMO

The CEO of a fast-growing Microsoft Dynamics partner that now claims to be generating several hundred leads a quarter via social media has warned the medium can be a "waste of time and money" if ce...

To continue reading this article...

Join CRN

  • Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
  • Gain the latest insights through market analysis and interviews with channel leaders
  • Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
  • Be the first to hear about our industry leading events and awards programmes

 

Join now

 

Already a CRN member?

Log in

You may also like
Sales and Marketing Awards 2024 Shortlist - OUT TODAY!

Reseller

Find out who has made the shortlist for the 2024 SMAs

clock 17 April 2024 • 2 min read
What makes a 'winning' SMA entry?

Enterprise

With less than three weeks to go until the SMA entry deadline, how can you ensure your entry will make the shortlist and go on to be a potential winner?

clock 11 March 2024 • 3 min read
What is new for the 2024 Sales and Marketing Awards (SMAs)?

Enterprise

There are just over FIVE WEEKS to go until the 2024 Sales and Marketing entry deadline is upon us, but that time will soon fly. We look below at what categories are new/amended for this year.

clock 19 February 2024 • 3 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Reseller

XChange EMEA: What to expect at the pan-European event

XChange EMEA: What to expect at the pan-European event

From in-depth discussions on AI, to finding the right acquirer and crafting a succession plan, here are some of the highlights of the two-day programme

CRN
clock 22 May 2024 • 1 min read
Michael Oakes, RM Technology: Closing the channel's digital skills gap starts with primary school education

Michael Oakes, RM Technology: Closing the channel's digital skills gap starts with primary school education

Michael Oakes, managed services product manager at RM Technology, argues that AI is only a stop-gap in tackling the skills gap, and MSPs still need to consider the long-term investments in training and education

Michael Oakes
clock 22 May 2024 • 4 min read
Sapphire completes leadership reshuffle with new CFO

Sapphire completes leadership reshuffle with new CFO

Nadine Errington completes leadership team set to lead Sapphire through its next phase of growth

clock 21 May 2024 • 1 min read