‘How to own the room: Women and the art of brilliant speaking' is the bestselling debut book from stand-up comedian Viv Groskop.
From touring the Edinburgh Fringe to hosting book tours for Graham Norton, Jennifer Saunders, and Dawn French, she's spoken in front of large audiences across the country.
"I learnt to fail hard and really die up there," she laughs, reminiscing about her initial experiences putting herself in front of audiences.
Groskop puts what she's learnt to use, coaching senior execs and hosting a podcast: how to own the room.
As part of that objective, Groskop has signed on to deliver the keynote at CRN and Computing's first Women in Tech Festival, at the Brewery in London on 17 September.
"I'm really excited to be involved in this event because I have been meeting hundreds of women, and talking about how women can own their power and status, especially in the digital space.
"And what I mean by this, is that there are so many opportunities opening up for women in tech, and they really need to take advantage of them. And that means taking advantage of support, advice, and practising public speaking and pitching."
Groskop says that a lot can be learnt from looking at the skills of a variety of acclaimed women, from Michelle Obama to JK. Rowling, to pinpoint exactly what it is they do to get their audience to sit up and listen.
Being willing to fail hard
What she wants to impart, is how women in tech can then apply those qualities to their own careers.
"I'm in my mid-40s. And ten years ago, I started performing stand-up comedy, which was a dream. But I had to learn the hard way.
"I learned a lot of really difficult lessons about making mistakes and getting things wrong, and putting yourself out there. And that's what led me to stepping up to doing five years of solo shows at the Edinburgh Fringe, and tours for people like Graham Norton.
"So, I've realised that I really wanted to help other people find their way to doing what they love, to finding their voice, without them going through the same hell that I've been through."
Reaching out to help others succeed is a key theme for Computing and CRN's Women in Tech Festival.
Avoid the formulaic
More than just about celebrating successful women in the IT industry, the one-day event will provide insights from high-flying execs, as well as focus on contributing factors such as mentoring, mental health and wellbeing.
Groskop will deliver one of the keynotes.
She's clear that the main thing she wants people to take away from her speech is that people should move away from thinking there is a formulaic, "ideal" way of nailing public speaking.
"I want people to see that it's so important to find out what your own presenting and public speaking style is. How you show up in the space is completely personal and subjective. To find that out, you have to be able to take risks, and to feel comfortable with failure.
"For example, I think it's pretty obvious that somebody like Michelle Obama is not the same kind of speaker as Joan Rivers, who is not the same kind of speaker as Emma Watson, speaking at the UN…And it's my job is to give people confidence to find out what their style of power and authority is."
So why the focus on women? The challenge of exuding confidence in business is a universal issue.
"Yes, this is a really important question," she says.
"It's true that it is not an entirely gendered problem. And there are lots of men who've been reading my book and listen to the podcast. It is really not so much about a gendered question, but rather that there is this issue that an alpha culture is very prominent in the workspace, especially in tech, which affects both genders.
"What I'm talking about is the phenomenon of very charismatic people being very good at pitching or very confident in themselves, and willing to lead.
"However, I do think that the context is different for women, because the numbers are so heavily weighted against them.
"The reason I wrote a book with the subtitle ‘Women and the art of brilliant speaking' is because there wasn't a resource out there that was aimed specifically at women on this. And most of the resources out there about pitching, presenting, public speaking, and even about comedy, seem to be written by men, for men.
"It's almost like they had a silent subtitle ‘Men and the art of brilliant speaking'…
"I do feel very strongly about the context. And I think every woman understands that."
CRN and Computing's Women in Tech Festival will be held on Tuesday 17 September at the Brewery in London. If you want a ticket, or to learn more about who will be attending, check out the latest here.
Sarah Shields to become channel chief for Austria, Switzerland and the Nordics
Red Hat CEO James Whitehurst has also been appointed company's president
Dell and Dell EMC president roles merged
Cybersecurity vendor claims to have tripled its EMEA business over the last six months
Joe Macri says he will be 'retiring' from Microsoft
Distie reveals plans to sign up more vendors
Revenue climbs more than 60 per cent in Q3
Vendor says that a number of partners would not have been able to attend due to travel restrictions
London-based Microsoft partner Minttulip is one of six firms highlighted in CRN Rising Stars 2020. A focus on “success management” has underpinned its lightning revenue and profit growth, according to MD Rob Mossop