New Misco incarnation launches with Dell EMC and HP among vendor partners

Misco open for business from Wellingborough base

The new Misco business is up and running after UK Computer Group announced it had bought the rights to the name last month.

Misco has been missing from the market since it went bust in 2017, but has returned with a new website now live.

The reseller, still based in Wellingborough, claims to count Dell EMC, Lenovo, Acer and HP Inc among its vendor partners.

Adam Muir, director of product management at Misco, said: "We have very strong relationships with a majority of the market-leading vendors and distributors across the channel.

"They have been extremely supportive of the Misco brand, as have the customers who have reached out to us today on launch."

UK Computer Group revealed last month that it was in the process of setting up a new Misco business, with six former Misco employees already on board. It expects headcount to be at around 30 by the end of the year.

UK Computer Supplies, a trading name of UK Computer Group, reported sales of £15m in 2017, according to files on Companies House, and says its 2018 revenue hit £23m.

According to its new website, Misco will supply products across a range of technologies including print, PC, audiovisual, software and networking.

The Misco name is listed as a trading entity of UK Computer Group Limited, while the company address is listed as Dennington Road, Wellingborough. Misco said that the unit also houses a 20,000 sq ft warehouse.

The building has however been renovated since the Google Maps images were taken (see below).