'I wouldn't apply for a job advert that mentioned the term "coding ninja"'

clock • 2 min read

Recruiters should think carefully about the terms they use in job adverts if they are to secure diverse applicants, Women in Tech Festival 2019 speaker Anisah Britton says ahead of event in September

Diversity and inclusion are important topics in every industry today, but they are not about attacking men, or changing everything - or everyone - at a company.

That's according to Anisah Britton, the CEO and founder of 23 Code Street, a coding school for women, which sends part of its profits to India to help improve the technical skills of the women in Mumbai's slums.

She said that diversity "is not about calling individuals out about being sexist; it's about saying, ‘If you want the smartest workforce, if you want the best people in your room, why don't you make room for them?'"

The technology industry is largely dominated by white men, and female and BAME representation is poor - under 20 per cent, according to some surveys. This "has spread from the idea that young white men are our technical workforce," said Britton.

"We have this entire system that's built around men going to work. This dates from the 1920s, when the industry kicked off. Most industries are based on old structures of working that worked for men. It isn't about calling men out, it's about making the industry realise that this isn't working for everyone."

The best way to change that, Britton added, is by making the workplace more welcoming: flexible hours, accessible offices and equal paternity and maternity cover can go a long way towards addressing these issues.

Even the language used in job adverts can be problematic, and lower the number of women who are willing to apply. "A lot of the time it's something really silly, like the job spec says 'coding ninja'. I wouldn't apply for a job that says coding ninja, that doesn't really relate to who I am," she said.

Anisah Britton will present a session called Code Today, Shape Tomorrow at our Women in Tech Festival UK later this year. A collaboration between CRN and Computing, the Festival will celebrate successful women across the IT industry, sharing personal experiences of their journeys and the challenges along the way. This one-day event will provide insight from how to create a professional you, to building and maintaining a successful team, and not to forget case studies involving cutting-edge technology.

You may also like
Tears, laughter and inspiration - Exertis' EmpowHer event had it all

Distributor

CRN was invited to attend Exertis’ inaugural EmpowHer event in London yesterday, and it blew me away, writes Sara Yirrell

clock 24 November 2023 • 4 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Careers and Skills

'Feel the fear and do it anyway': Top advice from the Women in Tech Festival 2023

'Feel the fear and do it anyway': Top advice from the Women in Tech Festival 2023

We round up the most essential words of wisdom shared during The Channel Company’s Women in Tech Festival 2023

Andrea Gaini
clock 01 November 2023 • 5 min read
Marketing Minutes: Philips Monitors on the role of channel partners in ensuring ESG is prioritised

Marketing Minutes: Philips Monitors on the role of channel partners in ensuring ESG is prioritised

AOC
clock 23 August 2023 • 1 min read
Marketing Minutes: Philips Monitors shares how organisations can support productive hybrid working with the right hardware solutions

Marketing Minutes: Philips Monitors shares how organisations can support productive hybrid working with the right hardware solutions

A productive working environment is all about having the right kit, according to Philips Monitors

AOC
clock 16 August 2023 • 1 min read

Highlights

Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

clock 08 March 2022 • 3 min read