Six reasons why you need to attend CRN Channel Conference MSP

Tomorrow's Channel Conference MSP will provide all the answers for MSPs looking to get their business in shape for the 2020s.

Making your business fit for the 2020s will be the theme tomorrow at our flagship event for MSPs, CRN Channel Conference MSP.

Resellers and MSPs can register to attend for free here. The agenda can be viewed here.

Here are six reasons why you need to be there.

1. Hear from a VAR that reinvented itself as a CSP overnight

Most resellers are building out recurring and cloud revenue streams. But few have undergone the transition as rapidly as Manchester-based ANS, which recently took the decision to switch off its hardware business almost overnight.

In the morning keynote, ANS CEO Paul Shannon and ANS CTO Andy Barrow will be opening up on the firm's reinvention as a public cloud migration specialist, giving a frank account of the pain it has caused, as well as the impact on its financials. This will be a repeat of the duo's barnstorming keynote (pictured right) at the recent MSP North event in Manchester.

2. Discover how to maximise sales through G-Cloud

G-Cloud may be a big money spinner for IT suppliers, but less than a third of companies on G-Cloud 10 actually transacted any business on the framework.

Another of the day's flagship sessions will see Chris Farthing, CEO of Advice Cloud, laying out how MSPs and resellers can stand out on the cloudy public sector framework.

3. Learn how to position cybersecurity in the mega-fine era

The potential £100m-plus fines dished out to Marriott and BA is one of the biggest stories of the year.

In the first session of the day, award-winning cybersecurity blogger Graham Cluley will be arming MSPs with a fresh perspective on how to position cybersecurity in this new era of mega-fines, detailing some of the strangest and most devastating attacks that have occurred along the way.

4. Make your firm a great place to work

The new generation of workers entering the workforce have been likened to consumers who know more about the companies they are applying for than ever.

Creating a strong brand online and on social media, as well as a vibrant company culture, is therefore crucial as the skills shortage continues to bite.

Top execs from a quartet of channel firms that have been recognised for creating a top company culture will be spilling their secrets during a panel session at the event.

5. Learn how to maximise the value of your business

The recurring revenue streams inherent in managed services has made it an attractive space for private equity firms, with more and more MSPs securing investment from the likes of LDC, Livingbridge and BGF to help them grow.

We have assembled a panel of four private equity bigwigs who will be issuing advice on how MSPs can maximise the value of their business in their eyes. They will also be answering your questions on the pros and cons of taking on outside investment.

6. Learn how to capitalise on rising demand for sustainable IT

The rising emphasis on sustainable IT has emerged as one of the big trends of 2019. In the afternoon's keynote, former England ruby ace Andy Gomarsall will be chatting through the opportunities for MSPs around sustainable IT.

In a twist, Gomarsall will be quizzed not by a CRN journalist but by Scott Dodds, the CEO of MSP Ultima Business Solutions. Dodds will also be grilling the World Cup winner on the parallels between sport and business

Register to attend the event for free here.