On this day in 2007...Dell drops direct-only mantra

Marian McHugh
clock • 6 min read

The vendor famous for its direct sales model embarked on an odyssey to win over partners as it plunged headfirst into the channel

On 5 December 2007, all eyes were on Dell as it set aside its direct-only model and announced its formal entrance into the channel with PartnerDirect. Built on the basis that direct selling was ...

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