Channel veteran Hockin takes on senior role at Arcserve

Vendor appoints Bruce Hockin as its new director of channel sales for EMEA

Data protection vendor Arcserve has appointed Bruce Hockin as its new channel sales director for EMEA.

Hockin most recently held the position of partner development director at Cloud Distribution, before leaving earlier this year. Prior to that, he did a five-year stint at distie Avnet (since acquired by Tech Data).

At Arcserve he will oversee the implementation of the vendor's channel growth strategy.

"The IT industry in EMEA faces a unique set of challenges and opportunities ahead. Together with my team, we will build on trusted, mutually beneficial relationships with our channel partners, providing them with absolutely the right support and resources to allow them to focus on their own customers, especially right now," Hockin stated.

"Arcserve offers an industry-leading portfolio of solutions and I look forward to bringing my experience to the table to foster and grow relationships with our all-important channel partners."

Mick Bradley, EMEA vice president of Arcserve, said: "Bruce's years of expertise will be invaluable for Arcserve as we continue to expand in the EMEA region. His unique skillset will enable us to enrich our current relationships while putting us in the best position to form new ones, and to service the rapidly evolving needs of today's IT industry."