COVID-19 is likely to take a $100bn chunk out of global channel sales in 2020, according to analyst Jay McBain.
Speaking to CRN, McBain said that financial analysts are pushing back the economic recovery to September, which has taken Forrester's estimated losses for the channel above its $47bn original forecast.
But McBain stressed that the channel should remain optimistic, forecasting sales to return to growth next year.
He also said that the rapid response from partners across the globe has strengthened the channel's brand, at a time when many customers and vendors were edging towards direct sales.
"I predicted that 2020 would be the first year in 39 years that direct outgrew indirect in the tech channel, which is an amazing prediction," he said.
"We started to see a shift but now we're getting it back because [vendors] understand what local businesses in communities mean to them.
"The focus and the ability [of partners] to role up their sleeves and help their customers and communities has been huge, so this has been a strong time for the brand."
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