End users are beginning to understand how emerging technologies like artificial intelligence and the internet of things can benefit their businesses now they have seen it in action, according to CRN's Top VARs panel.
Mark Forster, managing director at Comms-care, said that he is seeing more demand for products built around this technology, as the channel gets better at articulating use cases.
"As an industry we're great at coming up with acronyms that mean nothing to the end users," he said.
"But we're now starting to see the stories about what this is enabling people to do start to hit the public sphere.
"We're getting more and more demand for it, but not under these banners of AI or RPA or IoT."
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