Ultima has seem a rapid increase in demand for digital transformation and automation services since the start of the COVID-19 pandemic, CEO Scott Dodds has told CRN.
Dodds said that the industry is approaching "the second wave" of new tech adoption, with the first wave being the rush for devices and software for remote working.
This second wave will see businesses industrialise the tech they have put in place by focusing on management, security and automation, he explained.
"We've spun up literally thousands of new users for things like Citrix and these things need managing and securing," he said.
"Managing these environments remotely is tough… and so the automation piece is really coming to the fore."
Dodds also said that the opportunity for channel firms to partners is increasing rapidly.
"Even the biggest in the channel don't have all the skills required for everything, so joining up and sharing these ideas and technologies is going to be part of the next phase."
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