Lenovo has appointed a new boss for its datacentre unit in the UK.
Ian Jeffs re-joins the vendor having left 12 years ago to take a role at IBM. He has since had spells at Arrow and, most recently, Tech Data.
Mark Hiley has also joined the vendor to lead channel sales in the datacentre group. He has previously worked at NCR, Riverbed and Dell.
On the joint appointment Giovanni Di Filippo, EMEA president of Data Center Group at Lenovo said: "We are very excited to welcome two outstanding leaders at an important moment for the Lenovo UK DCG business, as we work to ensure our customers and partners needs are at the centre of everything we do, driving intelligent transformation and a smarter future together.
"Our ambition is to double the market share for DCG group in the UK & Ireland market within the next two years, a task requiring strong leadership and significant sector knowledge. Ian brings with him substantial expertise in the data centre market from his time at Tech Data, Arrow and IBM that will create opportunities and value for our UK customers and partner relationships."
Jeffs was previously part of the Lenovo team that established the PC business in the UK, after Lenovo acquired the ThinkPad business from IBM.
He said: "I couldn't be happier to re-join Lenovo.
"To me the performance and the quality of Lenovo's Data Centre products and services are underrepresented in the market, and there is a marked opportunity in the channel for the business, particularly in storage, services and software solutions.
"I am looking forward to working with Mark Hiley to get face to face with customers, showcase our unique offering, drive the transformation of our business and ultimately achieve Giovanni's ambitions."
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