Nuvias has signed a pan-European deal with Zoom, in a partnership which also sees the distributor become a master agent of the video calling vendor.
As a master agent, Nuvias is authorised to sell Zoom licences to channel partners across Europe through its new Master Agent programme.
It claims the programme will, for the first time, enable European partners to deliver the complete Zoom platform to their customers, including Zoom Phone, Zoom Meetings, Zoom Rooms and Zoom Webinars.
Nuvias claims it will offer "Zoom Room bundles" to partners, bringing together technologies from Zoom and unified comms vendor Poly.
"Zoom is the leader in the unified communications field and when you add Nuvias UC's technical expertise and services along with the hardware bundles, it's a no-brainer," said Ravi Patel, EMEA channel leader at Zoom.
"We're looking forward to seeing how both companies and our channel partners grow from this partnership."
"We're proud to on-board Zoom within our expanding portfolio. This further endorses our position in enabling the channel to leverage new opportunities across Europe," added Steve Harris, CEO of Nuivas Unified Communications.
"Together, we provide the channel with a simple, end-to-end solution they can leverage to support the huge base of end users, optimizing their Zoom experience."
Zoom has been one of the tech industry's biggest success stories over the last six months, as the coronavirus has forced the global workforce to embrace remote working technologies.
Its share price has rocketed by more than 260 per cent since the start of the year, and in April claimed that it is hitting more than 300 million meeting participants every day.
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