Lenovo has launched a new global partner hub, which it claims will use analytics to help partners "grow their business at significantly greater speed and consistency".
The hub will be rolled out on a staggered basis across EMEA starting from today.
The vendor's COO intelligent devices group, Jammi Tu, said it will improve partner's experience of doing business with Lenovo with personalised, real-time sales tools.
"The Lenovo Partner Hub empowers our business partners with an improved experience, greater productivity and increased sales velocity - designed to dramatically accelerate their business," he said.
He added that the global partner hub will bring together some of Lenovo's previously disparate partner tools, including digital marketing assets, quotation, deal registration and rebates information, and data analytics most relevant to the partner's verticals, geographic markets and past history.
Chief customer offer, Wilfredo Sotolongo, added that Lenovo intends the hub to be seen as a "one-stop shop".
"The Lenovo Partner Hub is yet another example of our 'channel first' strategy and is designed to help our partners deliver a better experience for their customers by providing them with the insight, tools and pricing to deliver superior solutions in less time with greater value," he said.
The news comes a week after the vendor's datacentre EMEA boss told CRN sister titleCPI that Lenovo is actively encouraging partners to develop new virtual desktop infrastructure (VDI) services.
Giovanni Di Filippo said Lenovo plans on ramping up partner investment in this area across the whole of EMEA.
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