Misco veteran returns to revived reseller

Lee Dutton comes in as group sales director

Misco has appointed Lee Dutton as its new group sales director.

Dutton spent 17 years at the original incarnation of Misco, before departing in 2017 for PCM UK.

Misco managing director Adam Muir said: "Lee brings a wealth of sales leadership expertise and valuable knowledge to the team here at Misco, this is a huge step forward for the group."

Dutton will be responsible for the strategic direction of the sales team, Misco said.

He said: "I am excited to be back at Misco, working with a very strong management team to take the business forward.

"We have a unique opportunity to take this much-loved brand back to where it belongs, and it's a challenge I relish."

Misco was relaunched last year by UK Computer Group, and has since become the firm's main B2B brand - hitting sales of £40m in its first year of trading.

Last month it made a similar revival of the Comet brand in the consumer space.