CenturyLink has rebranded itself as Lumen Technologies.
The change comes as the company focuses on emerging technologies to help business customers' digital transformation, as well as delivering business applications that require high-performance networking and security.
"Our people are dedicated to furthering human progress through technology," said CEO Jeff Storey of the refresh.
"Lumen is all about enabling the amazing potential of our customers, by utilising our technology platform, our people and our relationships with customers and partners."
The Lumen Platform will combine the company's interconnected global fibre network infrastructure with its edge cloud capabilities and security, communication and collaboration solutions to cater to its customers' application and data needs, the company stated.
Shaun Andrews, EVP and chief marketing officer at Lumen, added: "All of our futures will be driven by smart things, applications and digital services that use data for transformational purposes.
To serve this colossal need and further human progress through technology, we have launched Lumen and are delivering our technology through the Lumen Platform, a platform for amazing things."
The publicly-listed organisation will retain the CenturyLink name for residential and small business customers, and launched the Quantum Fibre platform to deliver fibre-based products and services to that cohort of clients.
The publicly-listed organisation does not intend to change its financial strategy or reporting as a result of the rebrand.
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