Canadian-based datacentre vendor Hyperview is plotting a course around Brexit to expand its presence in the UK, according to CEO Jad Jebara.
Hyperview was co-founded by Jebara in 2012 and specialises in hybrid datacentre infrastructure management (DCIM) software solutions.
DCIM provides users with an overarching view of their datacentre's performance, allowing them to monitor, manage and control the IT kit to ensure maximum efficiency of energy, equipment and floor space.
Jebara told CRN that the firm has traditionally been focused on the North American market but wants to grow its footprint in Europe, particularly in the UK, where it has a "handful" of partners.
He added that European growth has previously been hampered by Brexit challenges.
"We have two or three major accounts in Europe, mostly in Germany," he elaborated.
"We have a small footprint in the UK, partly because of the complexities that Brexit provided early on. We were incorporated in the Netherlands and were able to operate and then Brexit came and we had to think ‘should we operate separately?' and all that, so that complexity needed to be navigated.
"We see the UK as a captive market and natural extension for us for various reasons, so we're looking to grow our footprint there with the right partners."
Hyperview's competitors include Schneider Electric and Vertiv, according to the chief exec, who said that this year has been a big year for the firm.
It launched its first cloud-native application earlier this year and is currently in the process of undergoing a website revamp that would allow for self-service options for customers.
"One of the things that we're doing right now is amplifying our reach by providing white label solutions to partners and competitors," Jebara said.
"For example, an equipment manufacturer approached us late last year and decided to ditch their DCIM offering - which is in the Gartner Magic Quadrant - and white label our solution, because of the challenges that are embedded in the traditional DCIM system and applications.
"Part of our goal this year is to successfully launch that manufacturer's product and really become the standard for the infrastructure - we see that as a rinse and repeat."
The channel and partners will play a key role in Hyperview's white-labelling solution and expanding its reputation across different regions, he added.
"The channel is a big component of our go to market; recruiting the right channel partners in the right geographies to support our customers, as well as enabling white label solutions - even for our competitors - and to provide the services in the proper manner at the right cost," he explained.
The global pandemic brought an increased demand for Hyperview's services as its cloud-native offering is easier to deploy and doesn't require the same amount of training as traditional DCIM providers, Jebara claimed.
"We actually saw an uptick for our services, especially because we're the only cloud-native application out there that provides this service right now from a DCIM perspective; it's easier to deploy versus traditional DCIM systems, which require massive amounts of training and professional services," he stated.
"The pandemic really amplified how customers needed access to that information [and visibility of their environment] without being in proximity to their infrastructure; and their need for visibility, the ability to control and to automate tasks really accelerated the adoption of our tools."
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