Sweetbaum on IT Lab rebrand: 'We wanted a name that does what it says on the box'

Marian McHugh
clock • 3 min read
Sweetbaum on IT Lab rebrand: 'We wanted a name that does what it says on the box'

IT Labs CEO explains to CRN the rationale for its new rebrand and why Mirus IT and Perspective Risk will retain their names

IT Lab's new name of Content + Cloud is more representative of the firm's widened array of capabilities, according to CEO Peter Seetbaum. The rebrand had a "soft launch" in June, where Sweetbaum announced...

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