Pure Technology scores big with England Rugby League partnership

Leeds-based firm will provide access to analytics software Hudl and new laptops to sporting organisation as part of joint venture

Pure Technology Group has been named the official tech partner for the England Rugby League.

The partnership will see the Leeds-based firm offer the sporting organisation ongoing IT solutions, while England's head coach Shaun Wane (pictured above, far left) will deliver regular talks to Pure's staff and customers about creating a successful team.

The joint venture will also see England Rugby League purchase brand new laptops and gain access to cloud-based performance analytics software Hudl, which will allow the team use real-time GPS positioning on the pitch, replay and annotate footage, as well as track players' nutrition.

"The opportunity to get behind our national squad and support them through the use of technology is a very proud moment for our organisation," stated Pure's group CEO Stephen O'Brien (pictured above, far right).

"Here at PTG, the ethos around the way we run our business is very much like that found in a team sport. We all have an important role to play in helping reach the common goal, and our collaborative spirit helps us get there. That's why the relationship is such a natural fit.

"We're thrilled to be able to facilitate England Rugby League accessing the analytical tools that allow them to assess, reflect on and learn from their on-pitch performance, ahead of the 2021 World Cup next October, when they'll attempt to win the tournament on home soil."

England head coach Wane added: "To win a World Cup, we need to be as good as we possibly can be in all areas - on and off the pitch. Preparation is everything and I'm leaving no stone unturned. PTG is part of the jigsaw. Their technology will help me get the best out of the players and help the players get the best out of themselves.

"Attention to detail makes champions. This where the Hudl programme comes into its own. It means coaches and players can drill down into the fine margins to sharpen and improve techniques and stamina. It's very sophisticated software - I'm very excited about its potential.

"This is a crucial partnership for myself, England Rugby League and the game as a whole, and I know we're all going to see benefits from this next year."