Tech Data enters strategic partnership with AWS in Europe

Distributor says joint investment will target AWS adoption among SMB customers across the region

Tech Data has today announced a Europe-wide joint investment agreement with AWS, which will see both companies target SMB customers.

The new strategic collaboration agreement (SCA) will offer a greater range of AWS cloud computing services to smaller businesses in the region for the first time.

The service is already live in the UK, Italy, Spain, and Turkey, and will roll out across the rest of Tech Data's European markets in the coming quarters.

Tech Data Europe president Patrick Zammit said the multi-year partnership will see the US-HQ giant create dedicated local AWS sales and technical teams in each of its countries in Europe.

"This is a ground-breaking and transformative agreement," he said.

"AWS and Tech Data's shared goal is to digitally empower SMBs across the region, helping them grow and innovate faster and better serve their customers.

"Our collaboration enables end-customers to realise the benefits of AWS, including improved security, cost-efficiency, reliability, innovation, and accelerated time-to-market thanks to pre-packaged solutions provided by the Tech Data Cloud Solutions Factory for AWS."

Tech Data currently offers AWS through its StreamOne platform for cloud subscriptions, renewals and billings.

It says additional resources will also be allotted to marketing and project management for partners signing up under the new agreement.

AWS systems integrator partner lead Amanda Sleight added that the focus on SMBs is a tenet of AWS' expansion strategy.

"We are delighted to be working with Tech Data to enable channel partners across Europe to support the business and digital transformation needs of SMBs," she said.

"This collaboration brings together AWS's cloud services and Tech Data's network so that SMBs can focus on innovation, drive business growth, and remain competitive in today's digital economy."