Apple reseller GBM Digital rebrands as Sync

Manchester-based firm says rebrand will seize the opportunity presented by increased flexible working and remote learning

Manchester-based GBM Digital has rebranded as Sync.

The Apple specialist was founded in 1992 and opened a shopfront named Sync in Manchester city centre in 2018.

Ranked #38 in CRN's Top VARs 2021, the firm logged revenues of £107.2m for its calendar 2019.

The newly-minted Sync provides specialist Apple training and support for professionals and has invested £100,000 in three new online shops, Sync:Pro, Sync: Gov and Sync: Ed. These new platforms are intended to take advantage of increased remote working and learning opportunities.

"GBM is a brand that has been synonymous with the business tech space for 29 years, however after rapid growth and a record turnover, we wanted to breathe new life into the business," stated Sync's commercial director Chris Costello.

"As we work across business, education and consumer sectors, it made sense to bring these all together, under one synchronised name - Sync.

"Thanks to preparations over the last year, Sync is better placed than ever to ensure we remain agile as a business, responding to the various changes imposed by both the ongoing pandemic and new methods of home working."

Sync has invested over £600,000 in physical and online facilities since 2018, including a three-level hub in Deansgate, which houses a store, repair centre and training suite.

It has also improved its customer interface tools technology, including a configure to order service on all Mac products which enables customers to build tailored products online.

As part of these recent investments, Sync has also contributed to education initiatives and provided free places on their training sessions.

"In 2020, we delivered over 110 free skills-based virtual training sessions to businesses and key workers in lockdown, helping them to navigate the shift from physical to remote technologies," Costello continued.

"Although many businesses have managed to adapt, it's clear that a lot of work still needs to be done in the education industry to ensure every child is receiving sufficient remote learning."