Midwich cuts ribbon on 50,000 sqft AV training centre
Midwich Group officially opens multi-million pound centre in Bracknell
Global audio-visual specialists Midwich Group has opened a new multi-million pound training and events facility in Bracknell.
The 50,000 sqft Innovation House is home to five of the UK's leading audio-visual distributors - Midwich, PSCo, Holdan, Invision and Sound Technology - and aims to bring together vendors, resellers, consultants, and end users across the industry.
It will showcase more than 200 world-leading audio-visual, unified communication and collaboration, broadcast, smart home and rental solutions from 50 world-renowned manufacturers all under one roof, Midwich says.
" Innovation House reflects our ambition to expand the depth and breadth of the services that we offer," Mark Lowe, Midwich Managing Director, UK&I, said.
"We wanted to provide a destination where industry can reconnect and experience what great technology is on offer, all in one place.
"We feel like we have succeeded in delivering on our goal and we look forward to welcoming our partners to site. We cannot wait to hear what the industry thinks."
The centre will aim to "safely reconnect the industry after what has been a turbulent year for many", Midwich adds, and will feature "dedicated training, testing and demonstration facilities".
It is home to 80 product and technical specialists from across the Midwich Group providing guidance, knowledge, and training support to "help visitors define and create the perfect technology solutions for their or their customer's needs".
"We cannot wait to welcome people to Innovation House, our multi-purpose technology destination that boasts dedicated training rooms, a R&D demonstration area, a service and repair centre, as well as warehousing facilities including specialist logistics and pre-delivery inspection," Jenny Hicks, Midwich Group head of technology said.
"As the largest experience centre in the UK, a whole suite of technology will be on display bringing together professionals from across our industry in one custom built location."