Demand for PCs continued during start of 2021 despite component shortages, according to research

Criddle joins Lenovo after 24 years at Intel, most recently as VP of EMEA for marketing and UK general manager

Partnership will "further strengthen [HP's] position as one of the leading providers of technology solutions in Europe," said Dave McQuarrie, CCO at HP.

Channel partners will gain access to role-based AI training and certification programme, plus growth opportunity in AI data science