AvePoint launches first global partner programme following IPO

Microsoft 365 data management firm says the programme features 'generous compensation and incentives'

AvePoint has launched its first ever global partner programme a week after the firm went public.

The firm's new global programme is designed to "meet the unique needs of different types of partners, including MSPs, VARs, cloud consultants and DevOps partners", AvePoint says, and encompasses both new and existing partners while expanding on previous regional programmes.

It also claims that the programme will present partners with "the technology and resources they each need to create sizable revenue opportunities in the collaboration security market".

"The Microsoft ecosystem presents a huge economic opportunity for partners who can build purpose-driven services around it with AvePoint technologies," said Jason Beal, SVP of global channel and partner Ecosystems at AvePoint.

"The number of Microsoft Teams active users increased by more than 100 million since the start of the pandemic, with many of those organisations forced to rush through their digital transformations without having all of their security, compliance or data retention plans in place.

"That is an attractive opportunity for partners who can help consolidate and protect and govern data from exposure and loss."

The announcement comes after AvePoint's debut on the stock market earlier this month, which followed the closing of a business combination with Apex Technology Acquisition Corporation.

Going public has given the company "250 million cash in hand" according to CEO Tianyi Jiang, which will be partly used to "ambitiously invest in the success" of its partners and in combined business growth.

What will the programme include?

AvePoint says the global partner programme will feature "generous compensation and incentives" including product discounts, quarterly sales rebates, success plan co-funding and deal registration incentives.

It will also feature "right-sized training and enablement" through "two dozen technical resources across the globe that will be available for personalised training and onboarding".

MSPs will have the opportunity to co-build unique products and services for their customers, AvePoint says, which will "allow partners to meet their customers unique needs and secure higher margins", while promising that partners will have access to 24/7, 365 days a year support.

"Expert and compelling content" will also be available to partners, it claims, including "comprehensive go-to-market kits" and "co-selling support" to help partners close new opportunities.

The programme will be structured in a two-tiered system with the higher level providing "additional support, resources, and discounts for top partners who build their businesses around AvePoint technology".

It also includes a partner advisory council, which the company says will "help shape future program developments", and a community champions program to "help spotlight important partner voices".