Channel Awards 2021 Judging - Stage Two - What happens now?

clock • 4 min read
Channel Awards 2021 Judging - Stage Two - What happens now?

You have made the shortlist - congratulations! What do you need to do now? Find out below

It has been a long process getting to the Shortlist stage of the awards this year, but we at CRN are delighted to have had a record number of entries and such strong support from the industry in what has been another tough year filled with uncertainty.

We know that those who didn't make the shortlist will be disappointed - unfortunately not everyone can make it, but we do hope you will come back bigger and better next year. Please do re-read the criteria and compare your entry to that, and hopefully you will see where you perhaps lost some points with the judges.  Was your entry packed with stats and figures? Did you include testimonials? Was it UK focused (vendors)? Did you talk about your people enough? Was it a really personal and heartfelt entry?  All these things do add up.

But for those who have made the shortlist, the majority will not have to do anything else but sit back and wait for the results to be announced at the event in Battersea on 11 November.  Yes, we are planning on holding the awards in person.

However, those shortlisted in five categories - Vendor of the Year, Distributor of the Year (sub £250m), Distributor of the Year (£251m+), Reseller of the Year (sub £100m) and Reseller of the Year (£101m+) - will have a little bit extra to do before our second judges meet virtually in the first week of October. 

Everyone shortlisted in the five categories mentioned above is required to submit another short video - no more than five minutes, but you won't be penalised for submitting a shorter one - telling the judges why you deserve to win one of the ‘big five' awards.  

Normally a representative from each shortlisted company would attend the judging day in person to present in front of the panel and answer questions - it is usually a great networking day that everybody enjoys. Sadly because of Covid-related challenges, it has been decided that Judging will not be face-to-face this year, but we are hoping this will be the final virtual judging year.

The judges are not expecting or demanding any fancy videos with all the bells and whistles (of course you can if you like), but instead we want you to speak to us and convince us that you deserve this award more than the competition.  Talk about your people, tell us what you are most proud of and why, share your achievements with partners or customers, and what you have celebrated during this tough year. Tell us what winning this award would mean for you and your business. Vendors, remember to keep a focus on the UK channel and your channel-facing people. Speak from the heart, don't tow the corporate line, show us you are human.

Our head judges have also shared what they hope to see in the videos for further guidance.

Simon Meredith, head of the Reseller Panel said: "What I want to see is the passion and belief that your business genuinely has made a difference this year. I think this final appeal to the judges needs to be as open, honest, and heart-felt as it can be. Of course, you should have a clear idea of the message you want to get across but keep it simple and don't make it too scripted."

Sandrijn Stead, head of the Vendor Panel, added: "I would congratulate everyone that has made the shortlist, the hard work is done, we have your facts and figures in your polished, spell checked documents or the edited and choregraphed videos, and they have all been reviewed getting you this far. 

"Now it is about people, in the real world your presentation would be a brief overview of why you should win and what it means to your business and its partners. Now you also need to take a chance and answer the questions that you think the judges might have following your submission. Always keep a focus on channel and on the UK. Good luck."

Carl West, head of the Distributor Panel, added: ""This year has been incredible for the quality of entries for distribution. I am looking forward to watching some passionate, success-driven company videos showing the dna of their business. Success comes from the whole company."

All those shortlisted in the big five categories will be sent further information on how/where to submit their videos in due course. The deadline for submission will be Monday 20 September.

More on Reseller

Women in Tech Festival: Softcat's head of talent, engagement and diversity on supporting women through life-changing events

Women in Tech Festival: Softcat's head of talent, engagement and diversity on supporting women through life-changing events

Josh Budd
clock 11 August 2022 • 1 min read
'We've been preparing for this for the last 18 months' - Logicalis UK&I boss on Q Associates acquisition

'We've been preparing for this for the last 18 months' - Logicalis UK&I boss on Q Associates acquisition

Alex Louth tells CRN how restructuring the business last year made it possible for the UK and Ireland arm of the business to make its first acquisition since 2016

Josh Budd
clock 09 August 2022 • 4 min read
'The UK is a big focus going forward' - Presidio European boss lays out ambitions

'The UK is a big focus going forward' - Presidio European boss lays out ambitions

Brid Graham talks to CRN about the scale of the Presidio business in Europe following its acquisition of Arkphire, and how the firm plans to expand into the UK market

Josh Budd
clock 08 August 2022 • 3 min read

Highlights

Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

Dan Bennett
clock 08 March 2022 • 3 min read