Consenna launches sales enablement, training and sustainability programme aimed at Microsoft education resellers

Power Up My School has been launched with the vendor and distributor Westcoast

Business consultancy Consenna has launched a new sales enablement and trade-in channel programme aimed at Microsoft resellers which focus on the education sector.

Power Up My School has been created to provide Microsoft vendors and its channel partners with "the strongest, most compelling sales, marketing, and training resources in order to support them in the delivery of strong Microsoft school solutions", Consenna claims.

The programme is being driven by Microsoft and facilitated via distributor Westcoast and a group of 11 education resellers.

Paul Hamilton, Westcoast client director, said: "The importance of technology in education is indisputable but for it to continue delivering the value required of it, it's vital that schools are equipped with the budgets, knowledge, and skills to fully embrace the solutions available to them.

"What Consenna has created in Power Up My School addresses exactly those points, whilst ensuring that our channel partners are empowered to effectively communicate the options available to schools and the support that sits alongside those."

It is also focused on supporting schools to "make smart purchasing decisions" while "providing them with compelling sustainability messages to help meet CSR and greenhouse gas targets" and includes a "flexible" trade-in programme for devices.

"For schools to continue benefitting fully from the technology available to them, they must be encouraged to part with legacy devices that are holding them back," Paul Thompson, sales director at Consenna, said.

"By developing a flexible trade-in programme, we've equipped resellers with the means to position trade-ins as the route to other benefits for the school, whether that's cash rewards, training or cloud enablement support."