AWS reorganises partner programme into five different paths

AWS announced the changes at its re:Invent conference, claiming they will provide partners with a 'more streamlined experience'

clock • 2 min read
AWS reorganises partner programme into five different paths

AWS has revamped its partner programme into five different paths to "recognise the evolving business models of partners".

The partner paths are software, hardware, training, distribution, and services - which encompasses consulting, professional, managed, or value-add resale services.

They will become available on 28 January next year, with partners able to enrol in one or multiple paths based on their offerings.

"AWS Partner Paths simplify the engagement model for partners, expand partner access to benefits, and provide a more intuitive and streamlined experience," AWS said in its announcement.

"They are purpose-built to support and strengthen a range of partners' customer offerings. We provide organisations that register with the AWS Partner Network (APN) access to a dedicated partner portal, training discounts, business and technical enablement content, programs, and benefits relevant to their offerings."

Partners will be able to "leverage enablement resources, unlock funding benefits, and tap into a broad set of programs to innovate, expand, and differentiate their customer offerings" as they move along the paths, AWS added.

There will be no tier requirements for the hardware and software paths but they will "continue to remain important to customers to understand the depth of their experience" in the services and training paths.

The distribution path, meanwhile, is an "invitation-only path to help authorised distributors engage faster with AWS".

AWS also says it has streamlined its AWS Partner Central experience to provide partners with the "right tools that make it easier to self-serve".

The launch came as AWS kicked off its re:Invent conference, with other announcements including a new AWS energy competency which will give customers the opportunity to "identify top AWS partners that help energy companies drive cost reduction and efficiency".

AWS has also announced a migration and modernisation competency which it says will "make it easier for customers to find validated migration and modernisation AWS partners".

And a new set of AI for data analytics partner solutions will "embed predictive analytics into mainstream analytics workspaces", which will "make it easy for business experts to use artificial intelligence (AI) and machine learning (ML) to derive better insights from data and take action", AWS claims.

You may also like
'Partners have been asking for this': IBM opens AWS marketplace doors for EMEA partners

Vendor

IBM Ecosystem VP Alison Say tells CRN that enabling all types of partners to work together makes purchasing easier and more flexible

clock 08 February 2024 • 2 min read
Westcon-Comstor's David Grant: AWS partnership allows distie to access 'budget-constrained' deals

Distributor

Grant tells CRN about the additional routes to market opened up by Westcon's latest partnership

clock 31 January 2024 • 2 min read
Westcon-Comstor becomes AWS seller of record

Distributor

New partnership allows the distributor to list vendors on AWS marketplace

clock 30 January 2024 • 2 min read

More on Vendor

Cisco confirms it will lay off 5 per cent of workforce as product revenues down

Cisco confirms it will lay off 5 per cent of workforce as product revenues down

The tech giant, whose customers are still digesting orders received following the clearing of the massive backlog, saw weak product revenues in Q2 2024. Cisco also confirmed that it would be cutting jobs globally to adjust expenses focus on key growth areas, CEO Chuck Robbins told investors during the company’s fiscal Q2 2024 earnings call on Wednesday evening.

Gina Narcisi
clock 15 February 2024 • 3 min read
CrowdStrike picks Ignition Technology as second UK distributor

CrowdStrike picks Ignition Technology as second UK distributor

CrowdStrike’s chief business officer Daniel Bernard tells CRN the deal was driven by partner and customer cybersecurity demand

Kelsey Rees
clock 13 February 2024 • 2 min read
Cisco job cuts to total 'thousands' as tech giant focuses on 'high-growth' areas: report

Cisco job cuts to total 'thousands' as tech giant focuses on 'high-growth' areas: report

The tech giant may be cutting ‘thousands’ of jobs as early as next week after its upcoming earnings call on 14 February

Gina Narcisi
clock 12 February 2024 • 3 min read

Highlights

Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

clock 08 March 2022 • 3 min read