Westcon-Comstor appoints new chief marketing officer

Patrick Aronson will take on the role in addition to his current responsibilities

Westcon-Comstor has appointed Patrick Aronson as its new chief marketing officer.

Aronson takes on the new role in addition to his current position of executive vice president in Asia Pacific, where he is responsible for business performance across south-east Asia, China, Japan, Korea, Australia and New Zealand.

He will lead Westcon-Comstor's global marketing strategy and "drive the evolution of the company's 130-person strong global marketing team with a focus on analytics, marketing automation and partner success", the company said.

"I'm thrilled to take on this new responsibility as CMO as we continue to build and grow the business," said Aronson said.

"I know first-hand from our partners that they're looking to us to provide the right tools, process and structure at scale so they can adapt their business models to deliver recurring value to each one of their customers.

"As these vendors pivot to subscription and annuity models, they too are keen leverage our focus on partner success."

Prior to joining Westcon-Comstor, Aronson spent a decade leading Motorola's mobile business in south-east Asia and five years as managing director at Brightstar where he developed its engagement strategy and mobility business.

Westcon-Comstor claims the appointment "signals a renewed focus and investment into partner success and a commitment to delivering channel customers with solutions and technology that will help them adapt and prosper in an environment pivoting quickly to software and hybrid cloud".

"As an inspirational leader who has been part of this business for the past seven years, Patrick is the ideal person to join the C-suite and to drive partner success", said David Grant, CEO of Westcon-Comstor.

"Patrick's been instrumental in spearheading our success in the Asia Pacific region, having launched and led initiatives like our APAC Partner Success Centre and developing our cloud business with AWS and Microsoft.

"He'll bring that experience, leverage the work and make it global. The future is bright and I'm excited to work more closely with Patrick."