Google partner launches tool showing how much Co2 customers can save by migrating to cloud
Ancoris claims migrating from on-premise or hosted alternatives could yield carbon reduction of up to 80 per cent
Google Premier partner Ancoris is aiming to help CIOs add carbon footprint reduction to their cloud migration business case.
The Beech Tree Capital-backed outfit has unveiled ‘GreenLab', a service designed to provide insight into the carbon impact of migrating to Google Cloud from on-premise and hosted IT deployments, which it claims can be up to 80 per cent. It follows on from Microsoft partner Ultima's launch of a sustainability calculator designed to show how moving to Azure can help customers cut their carbon footprint.
The concept of increasing sustainability once "in" the cloud, rather than just demonstrating the sustainability "of" the cloud is also gaining traction, meanwhile.
Talking to CRN, Ancoris CEO Andre Azevedo billed Google as "the cleanest cloud", praising its efforts to offset its historic carbon footprint and recent launch of a tool allowing customers to choose the Google Cloud Region with the lowest Co2 output.
But until now, CIOs could only make the case for moving to the cloud based on cost savings and customer experience, rather than sustainability, Azevedo claimed.
GreenLab addresses this blind spot for potential Google customers, he asserted.
"The one thing that hasn't been on the table is the sustainable impact," he said.
"And we believe that, as an IT leader, you will probably have a lot more airtime with your board to justify moving to the cloud if you can show how this would contribute to your organisation's sustainability goals.
"What we're trying to do is actually help organisations quantify that and add that to the business case."
The carbon reduction yielded from moving to Google Cloud from an on-premise or hosted environment will typically amount to 40-50 per cent, Azevedo claimed, adding that the noose is tightening on firms who can't demonstrate sustainable best practice to investors and the public.
"We're a small business, and we're private equity backed. Right now, we're being asked to report to our private equity owners on what we're doing to reduce our carbon footprint. Why? Because they also need to show that to their investors, otherwise they will have more barriers to raising capital themselves," he said.
Having grown its headcount from around 40 to approaching 70 in the last 12 months, Ancoris is targeting further organic growth under new private equity backer Beech Tree, Azevedo said.
"We are beefing up our capabilities around the GCP-enabled practices, and our plan is to grow for the next few years of 40, 50, 60 per cent year on year," he said.