SoftwareONE unveils new Goatpath brand for customers and partners

Reseller claims the new offering will ‘radically change the way customers can buy, sell and manage their software, cloud and services’

Swiss reseller SoftwareONE has unveiled a new brand which it claims will deliver "the next generation of technologies, platforms and products at speed".

Goatpath aims to "radically change the way customers can buy, sell and manage their software, cloud and services", SoftwareONE said.

It claims it will make it easier for businesses "to automate and govern procurement, management and security of software and cloud" and will feature technologies, platforms and products which will offer SoftwareONE partners and ISVs new routes to market.

"Goatpath is an evolution of our strategy, approach and the outcomes we can achieve for our customers and partners," Mike Fitzgerald, GM of Goatpath and chief innovation officer at SoftwareONE, said.

"The new name and brand reflect our desire to find the fastest route across challenging terrain with nimbleness and surety. Market requirements are changing at pace. Our customers and partners need our technologies, platforms and products to keep ahead of these changes.

"With an entrenched culture of innovation, Goatpath is our route to achieve this. We want to empower our customers to automate and govern their software, cloud and services investments."

And Dieter Schlosser, CEO of SoftwareONE, said: "Goatpath by SoftwareONE has highly talented and dedicated development teams that will place the customer at the centre of everything that is built.

"We see Goatpath as a core part of the SoftwareONE business that will drive growth and help us to continuously break new ground in an ever-changing digital world."